What started out as a humble company selling sunglasses on the beach in Lahaina, Hawaii, Maui Jim is now an internationally recognised brand. Inspired by the beauty and culture of Maui, the mission is to spread aloha through vivid colour clarity and detail. 

For those who love to spend time outdoors in the sun, Maui Jim sunglasses provide more vibrant colours of the world while protecting your eyes from the harsh effects of glare and harmful rays. 

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